Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into one of the most influential fashion houses on the planet. Its international achievements was not developed via traditional marketing and advertising or mainstream trends, but via a bold philosophy: challenge the norm, crack conventions, and Allow originality speak louder than popularity. This unconventional tactic grew to become the foundation for CDG’s all over the world growth.
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CDG received Intercontinental focus by presenting garments that turned down conventional Concepts of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the fascination of worldwide fashion editors and consumers early from the nineteen eighties.
This international visibility strengthened the CDG Hoodie title and attracted loyal buyers from each individual corner of the planet.
The 1995 "Rest" assortment consisted of striped pajamas "bearing prints of identification figures and marks of military services boot prints".[30] Contemporaneous media protection juxtaposed images of the collection with pictures taken at Auschwitz concentration camp, as well as the controversy acquired Global protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo by Rei Kawakubo in 1969 and founded as a corporation in 1973. The model's title was motivated by Françoise Hardy's 1962 song "Tous les garçons et les filles", particularly from the road "Comme les garçons et les filles de mon âge" ("similar to the girls and boys my age").
The 2006 autumn/Winter season collection addressed the principle in the persona,[15] the various ways to current a single's self to the planet. Fusing personalized menswear with feminine things for example corsets and flower printed dress fabrics, Persona was another selection that blended the feminine Using the masculine.
CDG built a robust distribution technique by placing its products and solutions in prime luxury vendors like Dover Road Market, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand use of elite clients globally when preserving its creative integrity.
In 2017, the corporation introduced a completely new fragrance, Concrete, and marked its launch during the US using a meal curated Comme Des Garcons through the artist and chef, Laila Gohar.
Each individual keep was designed as a creative Place, enhancing CDG Hoodie's status for innovation and offering buyers an immersive retail working experience.
With all the increase of shopping online, CDG expanded its attain by featuring collections via official and partnered e-commerce platforms. Social websites and manner communities helped spread the brand name’s identification, earning parts such as the Enjoy Coronary heart tees and Converse sneakers viral globally.
The CDG x Converse Chuck Taylor grew to become One of the more recognized sneaker collaborations on earth, supporting CDG access global mainstream visibility whilst remaining correct to its edgy creativeness.
Comme des Garçons’ runway demonstrates in Paris are famous. Kawakubo’s theatrical displays, typically far more like artwork installations than vogue demonstrates acquired around the globe media protection, reinforcing the model's name for groundbreaking creative imagination.
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The organization also produces a line of agendered fragrances, a lot of which might be unconventional on the earth of perfume and aligned Together with the designs of its clothes.[6]